A practical buyer’s guide
How to Buy Gold from London Gold Centre
Buying a gold bar or coin starts with understanding the item and the total you will pay. London Gold Centre sells physical gold through its online shop. This guide takes you from choosing an item to checking the order details, asking about delivery or collection, and keeping useful records.
The business is LONDON GOLD CENTRE LTD, company number 11873870, at 5 Hatton Garden, London EC1N 8AA. If a product detail or order condition is unclear, contact the team before you commit.
1. Choose a bar or a coin
Start with the form of gold you want to own. The gold bars page lets you compare bar sizes and available products. The gold coins page shows coins, including Britannias and Sovereigns. Open the individual product page before deciding: the name of a range does not tell you every detail of the item you will receive.
Check the stated weight, fineness, mint or refiner, and any wording about the year, condition or packaging. Fineness describes the proportion of gold in the metal, in parts per thousand. A coin’s total weight and its fine gold content are different figures, so compare like with like. Where a listing gives only a broad description, ask which details are fixed and which may vary for the item supplied.
Also check the stock message on the individual listing. Availability can change, and a product you saved earlier may have different details or availability when you return. If you have a particular year, maker or presentation in mind, confirm that requirement with the team rather than relying on the name of a wider product range.
2. Compare the full item price
Read the price shown for the particular bar or coin, then look at the basket and checkout total for the order you are considering. Two products of similar size may contain different amounts of fine gold or have different prices. A useful comparison is the item price divided by its fine gold weight in grams, provided the fine weight is stated clearly. This is an arithmetic comparison of the products on offer, not a prediction of their future value.
Before placing an order, identify the exact product, quantity and total on the final review screen. Check any delivery or collection information presented for that order. If you intend to pay after making an enquiry, ask the team when the quoted price becomes final and what happens if the displayed price changes. Do not assume that a price seen earlier remains available indefinitely.
3. Follow the online order through to review
Once you have chosen a product, use its shop listing to add the quantity you want to the basket. Review the item name and quantity there, then read each checkout screen before submitting the order. The payment choices and any information requested for a particular purchase should be checked in the current checkout; if you need to know these in advance, ask the team.
Read the terms for online purchases before ordering, especially if you need to know how an order may be changed or cancelled. Keep a copy of the product description and the order details you accept. These give you a record of the item, quantity and price shown at the time you proceeded.
4. Check delivery or ask about collection
Read the shop’s delivery and collection information alongside the details shown for your order. Before committing, check that the available route suits your address and the product you have chosen, and check the total cost displayed. If the page and checkout leave a point unclear, ask the team to confirm it for your order.
If you would prefer to collect in Hatton Garden, contact the team before planning a visit. Ask whether collection is offered for that purchase, when an item could be collected if it is available, and what information or identification you would need to bring. This is particularly useful if you would be travelling to London for one specific bar or coin. The shop’s anti-money-laundering page explains why customer checks may arise; the team can tell you what applies to your order.
5. Planning a Hatton Garden visit
London Gold Centre is at 5 Hatton Garden, London EC1N 8AA. Its standard opening hours are Monday to Friday, 10:00–17:30, and Saturday, 11:00–17:30; it is closed on Sunday. Holiday hours may vary. Call 020 7404 7473 or use the contact page to confirm current hours and discuss the item you want before travelling.
For a particular product, ask whether it is available to discuss or collect during your proposed visit. The same applies if you want to compare several items or have a specialist request. Confirming those details in advance helps make the visit useful without assuming that every online listing is ready for immediate handover.
6. Keep the details of what you bought
Keep your order record, the product description, and any paperwork provided with the item together. Record the stated weight, fineness and identifying details so you can recognise the product later. If packaging, a certificate or a particular year matters to you, ask what accompanies the specific item before ordering and check what you receive against that description.
If you later decide to sell, the information you kept will help you describe the item. London Gold Centre also explains its separate sell-gold route; a future offer would be assessed at that time, rather than determined by what you paid.
Questions about a particular item?
Ask the team to clarify product details or order conditions before you decide.
Price information only, not advice.